Ronn Pearson
Executive Creative Director
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Vitaminwater

Like its audience, vitaminwater defies convention. They consistently challenge what is, to create what could be. After all, they took boring water and made it brilliant.

So we created an "always-on" system meant to inspire people in moments of boredom. Proving vitaminwater is the catalyst to make boring brilliant.

#MAKEBORINGBRILLIANT CASE STUDY

 

#MAKEBORINGBRILLIANT SOCIAL CONTENT
We intervened in moments of boredom, replying to thousands of tweets with hundreds of unique pieces of content. Putting our spin on situations that typically prove to be pretty blah. Just like vitaminwater did way back when by making boring ol' water anything but.

 
 

Addy Award