Executive Creative Director
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Nissan

When Star Wars: The Last Jedi opened in theaters, Nissan, its headline sponsor, tasked us with a fully integrated partnership campaign totaling over $100 million. Disney, Lucas Film, Industrial Light & Magic, Skywalker Sound, plus a host of capable agencies and teams worked tirelessly on combining the Nissan and Star Wars worlds. I was in the middle, making it a success.

STAR WARS: JEDI DRIVER

 

CARS OF OUR DREAMS, WE'LL TAKE IT FROM HERE

 

STAR WARS: THE LAST JEDI TEASER

 

STAR WARS: CUSTOM CAR SHOW CARS
"Oh, you say you had a huge response with your custom car show car last year? We should probably do seven this time."

 

STAR WARS: ABC PARTNERSHIP

 

ROGUE SPORT LAUNCH

 
Rogue Sport Launch: OOH

Rogue Sport Launch: OOH

 

THE VERSA PROJECT
Americans, on average, grew three inches taller and 50 lbs. heavier over the past 150 years. So it’s been a less than torrid affair with cramped compacts. But, a compact that delivers space and fuel economy? It’s demonstration time.

 

XTERRA THE SPOT
In leather they seat you. Drench you in chrome. Burled wood, other useless materials. Then, every SUV on the market pledges adventure. But, not Xterra. All you get is the equipment to find your favorite spots.

 

TITAN RIGHT TOOL
You don’t know a hard day’s work until you’ve drawn the weak tool. The shovel with the broken shaft. The mower with the faulty pull start. Here we tell Work Guys that Titan is more than just a truck.

 

350Z INSPIRATION
A campaign for Z? What a great excuse to go driving. Here’s a reaction to watching the top drop, where owners like taking speedometers and an opinion of misconceptions about two-seaters.