FIFA WORLD CUP: THE LONGEST CELEBRATION CASE STUDY
Cannes Lions Shortlist
Coca-Cola wanted to unite the globe in celebration of the 2018 World Cup, and to link the joy of Coke with the joy of football in consumer’s minds. Soccer fans of all ages, sizes, colors, and creeds. It was a perfect match.
FIFA WORLD CUP: THE LONGEST CELEBRATION CASE STUDY
Cannes Lions Shortlist