Ronn Pearson
Executive Creative Director
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VISIT FLORIDA

Sunshine has a powerful effect. It dares you. It tempts you. It coerces you to do things you normally would not do.

So, if you’ve ever given into temptation. If you’ve ever stayed "just one more day." Then, had to explain to your boss how your 102 degree fever got you a 360 degree tan, you can always count on sunshine to take the heat.

Need an explanation for the unexplainable? Just do what we do down in Florida. Blame it on the sunshine.

GOOGLE BEACH VIEW: (Yes, we did that.)

 

ONE MORE DAY
A fun-loving, hard-working couple rewards themselves with an impromptu escape. Friday, Saturday, Sunday. Equally amazing. But, like many that visit, they go to uncharacteristic lengths to wring out just one more day. 

 

THE KIDS ARE ALRIGHT
Oh the things parents will do to put smiles on their children’s faces. In this story, souvenirs are evidence of epic fun. And, ultimately, what parents end up saying, “yes” to. In Sunshine, that’s just about everything.

 

EPIC FAMILY VACATION: CASE STUDY

 

VIVA 500: FACEBOOK TIMELINE

Addy Award. New business win. "One More Day promo was the best year for Florida Tourism to date," said client. "Now imagine if you bought the campaign we wanted you to buy," said Ronn.