Ronn Pearson
Executive Creative Director
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Copy of BURN Energy Drink

"You can’t wait for inspiration, you have to go after it with a club."  — Jack London

"Opportunity is missed by most people because it is dressed in overalls and looks like work." — Thomas Edison

"Inspiration exists, but it has to find you working." — Pablo Picasso

When burn sought to rebrand themselves as energy for creative people, we knew the answer lay in the pain of the process. From blank page to masterpiece, we supported the cause.

Coca-Cola's BURN Energy Drink supported the pursuit of creativity with a truly inspiring idea. Ensuring creativity is never extinguished. 

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THE IDEA: FULL-TIME HUSTLE
A contest designed to eliminate the main obstacle holding many creators back – time-sucking day jobs.

By paying winners a full year’s salary, they could pursue their passions full-time.

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WINNER'S TIMELINE
Facebook timelines documented contest winners' pursuits, their progress, as well as invited others to participate. A truly liquid and linked platform that engaged, inspired and supported BURN's cause: Never extinguish creativity.

 

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OUTDOOR LISTENING STATIONS
On one side of this installation, one could listen to David Guetta’s newest song. On the other, his process in creating it. The work. The art. All in one.

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OUTDOOR SUPPORTS THE CAUSE