Ronn Pearson
Executive Creative Director
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Copy of VISIT FLORIDA

Like love, sunshine has a powerful effect. It does some strange things.

It dares you. It tempts you. It coerces you to do things you normally would not do.

To get up a little earlier. To stay out a little later. To let go of life’s tethers and lose yourself in the rays. Freely. Without guilt.

But, if you’ve ever given into temptation. If you’ve ever returned from your fishing trip a couple hours late. Or had to explain to your boss how your 102 degree fever got you a 360 degree tan, you can always count on sunshine to take the heat.

So when you’re searching for an alibi, or an explanation for the unexplainable, if you're asked why you act so uncharacteristically, just do what we do down in Florida.

Let sunshine take the blame.

Must be the sunshine.

COMING SOON: GOOGLE BEACH VIEW

 

ONE MORE DAY
A fun-loving, hard-working couple rewards themselves with an impromptu escape. Friday, Saturday, Sunday. Equally amazing. But, like many that visit, they go to uncharacteristic lengths to wring out just one more day. 

 

THE KIDS ARE ALRIGHT
Oh the things parents will do to put smiles on their children’s faces. In this story, souvenirs are evidence of epic fun. And, ultimately, what parents end up saying, “yes” to. In Sunshine, that’s just about everything.

 

EPIC FAMILY VACATION: CASE STUDY

 

VIVA 500: FACEBOOK TIMELINE