Ronn Pearson
Executive Creative Director
Powerade thumbnail.png

Copy of Powerade

The FIFA World Cup pitch, and subsequent creative, earned us an invitation to rebrand Powerade Global.

The challenge: Powerade doesn't have the clout, nor budget, to compete with the biggest brands. Those damn G-men. So in true challenger fashion, we realized Gatorade can keep their big game glory. Because we knew, although clutch moments under spotlights are awesome, true glory is earned in the months leading up to those moments. Far from cheering fans, on a thousand lonely dark mornings. Sweating in a gym.

 

POWERADE: YET
 

 

 

GET TO YET: A PERSONAL DECLARATION
As the brand shares its audience's athletic moments, you're inspired to reconsider your own goals.

After declaring, you’re automatically added to the “Get to yet" Facebook page. The place where you can share tips, content and general
well-wishes.

Powerade1.png

COUNTDOWN TO YET
Dreams don’t have deadlines – goals do. That’s why when you declare your Yet, you must also define when you plan on reaching it.

Your deadline becomes a countdown clock, reminding you to always chase your goal.

Powerade2.png
 

SCAN & SWEAT MOBILE PLATFORM

"Changing the game one bottle at a time."
Athletes scan bottles of Powerade to unlock exclusive content. Giving athletes
challenging training sessions and some motivation any time – anywhere.

 

 

Powerade3.png

A PORTABLE TRAINER
The bottle contains more than fuel and hydration. Now every bottle connects you to Training Sessions and more. All in the palm of your hand.

And, after an intense, Powerade-fueled workout, the very sweaty palm of your hand.

 

Powerade4.png

WORKOUT ROULETTE
Humans are creatures of habit. And that can prolong the time it takes to reach a goal. So a randomizer gives athletes a variety of short workout options. So if you want to reach your Yet faster, all you’ve gotta do is shake things up.

 

Powerade5.png