Executive Creative Director
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Copy of Crossfit 305

I CAN'T

The words wield more power than you can imagine. 

Can't stops you in your tracks. Can't keeps you from taking the first step to achieving the things you long to achieve. Can't immediately lowers your expectations. How will ever do what you cannot do if you constantly believe you cant? Can't shuts down the mind, first. Then the body is quick to follow. Can't occupies space in the hearts and minds of people everywhere. A self-defeating battle cry for far too many.

Can't is your worst fucking enemy.

The simple, but powerful idea: Celebrate the notion that Crossfit 305 is The Place Where Can't Comes To Die. Where you develop the strength, courage and character to do things you once could not do.
INSIDE THE GYM AND OUT.